Rates

What we charge, and what it leaves us.

Most studios will not put a number on a page. The number is not the hard part. The hard part is that a fee is not a rate until you have counted the rounds, the scoping and the wait.

Engagement

Fee

What it is

Discovery week

$4,800

Five days. One team, one problem, a written recommendation at the end.

Brand system

$18,000 to $34,000

Six to ten weeks. Identity, type, motion, and the rules that keep it upright.

Product interface

$26,000 to $60,000

Eight weeks upward. Scoped per surface, never per screen.

Rate audit

$1,900

We open your last six invoices and tell you what they actually paid per hour.

Run it on your own numbers.

Rate you quoted

$150

per hour, on the estimate

Rate you realised

$102.53

per hour, on 174 hours actually spent

The gap

31.6%

of the rate you thought you had

Revision rounds run: 4 (2 in scope)

Days to payment: 60

Unbilled rounds2 (28 hours)

Non-billable hours26

Cost of waiting to be paid$159.78

Fee, net of that wait$17,840.22

Realised rate by round

Round 5 is where this job drops below your floor of $95. You can afford 4.

Set the deposit to a hundred and the payment terms stop mattering entirely, which is the whole argument for taking one.