Notes on running a studio honestly.

Two revision rounds you did not sell, twenty six hours of scoping, and sixty days of terms. Here is the arithmetic we run before every estimate.

Most discovery is a way of billing for the week it takes to admit the brief was wrong. We charge for it anyway, and say so.

Cards look designed. Tables are readable. A short defence of the least fashionable layout in the business.

Not cash flow. The deposit is the only part of a contract that makes payment terms stop costing you money.

We use six sizes. Every time we have used more, we have been covering for a layout that did not work.